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Our Story

We spoke and surveyed thousands of women who commute by cabs and understood their common issues. When we told them about B&B cabs, the majority of them expressed, they would be happier if there were such services coming to Delhi NCR.


They will not have to think twice even if they fell asleep, or worry about their clothing or an unintentional physical touch, feeling sexually or mentally harassed and many other problems they face during public transport. Additionally, several stated they never took a cab because either their partners were sceptical of the driver, or the women were too dependent on the men in their lives for many daily chores or going out for any social gatherings.


In contrast, on speaking to many women who had been employed at conventional roles of caretakers, household maids, and other places such as waitresses, nurses, security guards etc. were highly aspirant to be opting driving as a profession since it was a lucrative earning opportunity, gave them a sense of independence, made them more resilient to face tough situations, felt more belonged being associated with a company and a woman faced brand. ​


With all the above encompassed and well thought out, the brand - Bold and Beautiful (B&B) was launched in 2023, with the vision to “Provide a platform for the women to travel comfortably, safely and hassle free on the road, at any given point of time.” and mission to “Create ample opportunities for women, and the belief that women behind the wheel can drive.”

Our Founders

Founder and CEO

Garima Gupta

Garima completed her Bachelor’s of Engineering in Computer Science in 2010 and moved onto pursuing an MBA in Marketing from IBS Hyderabad. Post her education completion in 2012, she has worked across multiple industries of banking, edtech, Indian Judiciary, manufacturing, IT, and has expertise in handling sales, marketing and business operations.


Being a woman she also relates to the hardships a lot of women face in their personal and professional journey, and she aims at bringing a change and a positive impact to many, making them feel Bold and Beautiful, always.


Garima also is a strong believer of a healthy body and a healthy mind and promotes mindful habits for a happy and healthy life.


She loves to hear stories of women making an impact. Do write to her if you have one!

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Co-Founder and COO

Karn Saudagar

Karn has a dynamic academic background - Diploma in Aviation & Hotel Management, Bachelors in Travel and Tourism degrees and a Masters in Marketing & Human Resource from IMT Ghaziabad. He is also PMP trained and Six Sigma Black Belt certified.


He calls himself a co-founder by chance.

"Founded by the Founder"


After spending 2 decades with multinational firms, he had thought of owning a cafe or a resort somewhere in the countryside. But nowhere had imagined being one of the founding stones of B&B.


Just because of the fact, he also believed in B&B ideology and realised there is definitely a vacuum and a need for women centric cabs, he got roped in by Garima.


His knowledge and work experience with one of the global cab service providers, helped them make their business case much stronger.


Karn is an automobile enthusiast and self driven from Kashmir to Kanyakumari.

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Meet Our Driving Partners

#womenempowerment #womenforwomen #womendrivers 

Our drivers, and your Bae, as we call them are women from diverse backgrounds who have built themselves over months of training and persistence. 

We are grateful to each one of them who are/have been associated with us, and we continue to empower more women drivers in their journey.

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